Sustainability insights for dairy farmers
The tool gives member farmers customized insights to make their farm more sustainable. In practice, the tool visualizes the environmental performance of the farm over pre-established impact categories based on their own activity. Using the tool, farmers choose among a series of measures and observe in real time how these measures (i.e. changes in their regular activity) will affect (improve or deteriorate) the environmental performance of their farms over specific impact categories like climate change.
Robust, insightful and user-friendly
Based on the relevant environmental standards in the field (e.g. Kringloopwijzer
, Foqus planet score
), we developed the tool’s calculation engine to determine the environmental impact of dairy farmers and the effect of changes in their activity. We also conducted different user tests engaging member farmers to design the best possible user experience and create an intuitive user interface, which is easy to follow.
The end-product is a tool that not only gives useful insights into environmental impact, but is user friendly at the same time. Farmers can easily use it and interpret the results, which will incentivize the use of the tool and strengthen farmers’ engagement to find ways to improve their environmental performance.